Our Founder

A man standing on a large rock at the top of a mountain, overlooking a vast landscape of green fields and distant mountains under a partly cloudy sky.

I’m Matt. I’m not a pro athlete. I don’t have a wall of accolades. Just two years ago, I was on the couch! Until a 5 AM knock at the door changed my life. They said, "We’re running 5km." I had no choice. That first run didn’t go well. It was messy. It was hard. But it lit a spark. Those friends who came to my house, pulled me along for a year, until the "have to" became a "need to." I fell in love not just with the run, but with the plan, the structure that turns effort into progress.

I founded Cadence Club to be that friend for you. To provide the gear that makes you feel like a runner, and the training plans that make you become one. I was pulled into this world, and now I’m here to pull you along too. Since then, I’ve pushed from struggling to run that first 5km to completing a 100km solo ultramarathon, not for a podium, but for the love of the movement.

I haven't stopped progressing, and neither has my team. At The Cadence Running Company, the community is the team. Every training plan we sell and every piece of gear we design is "Club Tested." I bounce every idea off the runners who surround me. They trial the blueprints. They wear-test the fabrics. If it doesn't work for the Club, we don't sell it to you.